Wednesday, 21 April 2010

Final digipak product

Front cover:
This is my final design for the front cover of my digi-pak. It is fairly similar to the draft that I created, as I wanted to make it as simple as possible, due to the busy and bright artwork that I created for my background.
To create the background for this, I scanned my artwork into Photoshop, and used the paint tools to add colour. I tried to use feminine, bright, fun colours to ensure that the artwork was in keeping with the genre and style of my music video, which is primarily aimed at young females.
I think the artwork works really well at creating a dynamic and fun background without a lot of fuss. This also meant that I didn't have to include a photo of my artist on the front, which I didn't want to do, as I felt I wanted the artist to almost remain anonymous throughout, except for her voice.
I added a bold title in the bottom right-hand corner, like explained in my draft. I chose to put the title in the corner of my cover so it didn't really detract the attention off the cover artwork, but it would still be noticeable. To make it still noticeable, I made the font large and in bold black, which stands out from the feminine colours of the background. I used one of the fonts that I previously researched using, as I felt it was perfect for adding a personal touch to my cover. I felt that the font used for 'Emilie Rose' looked like it could be the artist's handwriting, but I also picked it because it is easy to read and it is feminine just like my background. I used a smaller hand-written style font to display the subtitle of my album 'Nothing Compares'. I chose a different, and more intricate font this time, to add a bit of variety to the cover, so everything was not so simple and boring. I think all of these factors combined have created a very successful end product, and I am very happy with the result as I think it looks professional and realistic.


Inside sleeve:
My main idea for the inside sleeve of my digi-pak was for it to be a thankyou note from the artist, and her thoughts on the album. I have not really seen this done before, so I thought it would be quite original, and would be in keeping with the personal touch I wanted to display within my digipak.
The background for the sleeve was just the original artwork from the front cover, although this time a paler, muted version. To do this, I just changed the opacity of the image on Photoshop and copied it onto my sleeve template.
To start off the little thankyou note, I decided as a clever design feature that I would use the subtitle 'Nothing Compares' as previously seen on the front cover. I thought this would be a good way to tie in the two texts, so I used the same font as before, just increased the size. Again, I used this font to create a personal touch to my sleeve, making it look as though my artist had written it herself. I then used smaller, differing fonts to write my artist's thankyou note. As on the front cover, I kept the text black and bold, so it stands out from the background and is easily readable. I used differing font choices and sizes to display personality, so the sleeve would not be overlooked if it were part of an actual digipak. I used the same font used in the subtitle 'Nothing Compares' to highlight particular words in the note, which I think were important and this interesting stylistic feature again adds personality to the sleeve, and makes it look more interesting. I tried to make the message sound as realistic as possible, by 'thanking' several different people, including the artist's family and manager. I gained an idea of how to write a note like this from looking at thank you notes from other artists albums.
The last two lines of the thankyou note are larger than the rest of the note, as this is the artist's message to her fans and is therefore the most important.

Back cover:
This is the final design for the back cover of my digi-pak.
Again, I used the same artwork as on the front cover and sleeve of my work, again changing the opacity of the image on Photoshop as I did on the sleeve of my digi-pak, to make the colours paler, so the image would not detract the attention from the information on the back of the cover.

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