LIIAR of a Music Video

Language - the language of a music video is the song lyrics the music video is inspired by and also how these lyrics are translated onto the screen and a connection is made between the lyrics and images used in the video.

Institution - the institution of a music video is the company that produces the music video ie; the record company.

Ideology - the ideology behind music videos is to promote the artist to the public and create a fan base for that artist. The more the music video is promoted, then the more people will watch it, and therefore will probably listen to more of the artists work.

Audience - whomever the music video and song is aimed at reaching. This is usually the same audience as the rest of the artists' songs. For example, Taylor Swift will want to reach an audience of young girls, probably between the ages of 8-16, whereas a metal band such as Slipknot will have a much more specific set audience, featuring people who presumably only like metal type music.

Representation - the representation of a music video is all about how the artist of that video is being portrayed to the audience, and more often than not, the artist wants the audience to recieve the best impression of them that they can. For example, Taylor Swift's music videos are fun and interesting, which relates to her image of being young, and her videos are also wholesome and clean, which reflects her role model status among young girls and such.