Tuesday, 16 March 2010

Research and Analysis of Album Release Adverts

This is a promotional poster for the release of the 20th anniversary album from The Stone Roses.
The three main colour of the poster is black, which perhaps is because the album is of the rock genre, and black reflects this. The majority of the text is white, red and blue, which is perhaps to signify that the band are English and this is to display this fact.
The title 'The Stone Roses 20th Anniversary' is in a gold text colour, with the 20th being the most dominent part of the poster. The '0' of the 20 is a half-cut citrus fruit, which is reminiscent in many other of The Stone Roses works, I found out by research.
The reviews from magazines and such are also a very dominant part of the poster, with five in total. Again, the text here is red, white and blue. The most complimentary review is placed at the top of the page above the title of the album, in larger writing than the other reviews. This is larger and bolder than the other reviews possibly to influence the audience to buy it, and make them believe that they will be buying 'the greatest album of all time', as this is the opinion of the people behind NME magazine.
Underneath the poster, there is a statement declaring who produced the album, with the album being described as 'groundbreaking', which is an technique used to persuade the reader that the album is amazing.
Underneath the graphical image that is given, there is track and album information, and this is perhaps in a smaller font as it is not the most important information for the audience to read, however it is there if the audiences' attention has been attracted by the poster and they want to read more about the poster. In either bottom corner of the poster, there is a record-label logo, and then a logo for HMV, stating where the audience can buy the album.

This is the promtional poster for the release of Gwen Stefani's Love.Angel.Music.Baby album. The poster is very much similar to the design featured on the cover for her album. The main feature of the poster is the huge image of the artist, Gwen Stefani. This image is also seen on the front cover of the album, however on the poster, a lot of it has been cut out. This album cover is featured in the bottom right hand corner of the poster though, which links the poster in witht the album it's promoting.
The artist's name is displayed along the bottom of the image, and is in fancy old english style gold font, which is very luxurious. This fits in with the image, as Gwen is holding a crown and staff



















This is the promotional poster for the release of Mika's 'The Boy Who Knew Too Much' album.

Friday, 5 March 2010

Subsidiary Product 2

As well as producing my video and a CD/DVD digipak, I also have to create a second subsidiary product. For this, I have chosen to create a magazine advertisement to accompany my CD/DVD digipak.

Research and Analysis of Album Packs

This is the front cover art for Lady Gaga's 2008 album, 'The Fame'.
The cover features the titled artist, Lady Gaga on an extreme close-up of her face. The artist is wearing big interesting glasses, which mask most of her face, and this is very reminiscent of Lady Gaga's style that she portrays on a day to day basis. The way her face is covered up could also be used to make her seem mysterious to the person buying the album, considering this was for her debut.
The colour scheme here seems to be mostly blacks, greys and whites, with the exception of Lady Gaga's skin tone. The artist name 'Lady Gaga' is displayed across the bottom of the cover in a bold font that catches the attention despite everything going on in the image. The title of the album is embedded into Gaga's glasses which is an interesting design feature. The white on black glasses makes the title stand out from the rest of the cover also, as it is a stark contrast.


This is the back cover art for Lady Gaga's album 'The Fame', as shown above. Again, the titled artist is shown here, but in a medium profile shot which captures most of her body. The artwork shown here is linked with the artwork on the front cover of the CD, as the artist shown is the same, with the same striking make-up applied to her face and the same props, like the crystal microphone she holds, however this is more prominent in this image. The colour scheme for the rear cover is mostly blacks and greys, which coordinate with Lady Gaga's black outfit. The fact that she is wearing a black skintight catsuit shows a darker side to the artist's personality and an edginess, so it is only fitting that she wear black.
Behind the artist there is a fuzz of light that surrounds her, which seems to emulate from her bright hair and the bright microphone. This could also be symbolic of her being a star and the backup lights that artists have on stage when performing. This could be a mimick of that.
The track list is shown in white and grey and sticks out from the black background. There are more tracks than
usually seen on an album, perhaps due to this being a debut. The artists name 'Lady Gaga' is also displayed across the cover, which is perhaps repeated because the album is a debut and is trying to sell as household name. There is a lot of production and artist information (websites ect) supplied, again probably due to the fact of the album being a debut, and being the first chance at advertising the artist properly.

This is the front cover art for the 2009 album released by British recording artist, Lily Allen. The main album shot features a wide shot of large playful-like letter, with the title artist LilyAllen loungedon it. The letter is a large L which presumably stands for 'Lily'.
The colour scheme of the cover is predominantly black and pale pink, which is even reflected by the artist's appearance, who is seen wearing a pink dress and with black hair. I think this colour scheme was chosen as it reflects the artists femininity with the pink, and perhaps reflects the softness of some of the songs, whereas I think the black represents the attitude that Lily Allen is known to have, together with her fiesty nature.
The outfit that Lily wears quite sophisticated, especially given the head-dress that she wears, with the fascinator on top. I think this perhaps suggests that she has grown up since her first album, and is ready for a more elegant approach to music. The dress is elegant also, and drapes over the front of the L which I think looks really artistic and adds interest to the image. I think the fact that Lily is assuming the shape of the L is an interesting feature, as it takes care not to make Lily overpower the shot, as she is merely following the lines of the L. Lily is also seen with her eyes closed, which shows serenity and makes the image seem soft and sophisticated.
The fonts used to display the artist name and title of the album are interesting. Again, these follow the black and pink colour scheme that the cover has taken up. The artist name is in presumably the same font as the giant L is portraying. The album name underneath is a pink swirly handwritten style font, which again makes the cover seem sophisticated and feminine.

The back cover art for Lily Allen's 'It's Not You, It's Me' album does not feature the artist herself, but it is tied in with the front cover art wit the use of the large playful letters like the one seen on the front cover. The backdrop is the same as the one that is featured on the front cover, it being the same colour ect. The only difference being that this shot is seeming taken from further away than the cover shot. The image is displayed across the middle of the back cover, which is an interesting way of arranging the content.
The track listing is featured above the image, in two columns. The track listing is relatively small in comparison to the image on the front, however it is still easily readable. There are 12 tracks featured here, which is an average number of tracks to be featured on any album. The tracks are displayed in the same font as what is used on the front cover when displaying 'Lily Allen', although just smaller. Alongside the track list is a sentence stating the producer and recorder of the album. Underneath this is general information about the album, including copyright laws and affiliates involved in the production process. In the bottom right hand corner, there features a barcode, which is a neccessary feature of any album. In the bottom left hand corner, there are record/production company labels that are related to the albums release, and also websites on which to find out more information about the album artist. The spine of the album is black, with pink font displaying the title 'Lily Allen, It's Not Me It's You' in the same style as what is seen on the front cover.


This is the front cover art for the 2009 album '3 Words' by British recording artist, Cheryl Cole. The album's main feature is a close up of the title artist, Cheryl Cole, whom is wearing an unusual head-dress perhaps to make her look like a piece of art. This is also incorporated in the backdrop for the cover, which is covered in grey brush stroke effects. The cover is all black and white, which keeps the design fairly simple, which perhaps relates to the title of the album '3 Words' which is fairly simple itself. The artist is seen from the shoulders up only, which focuses all the attention on the artist and she is seen in a profile shot looking over her shoulder straight into the camera. The head-dress is in contrasting black and white colours which work well against each other and add to the simplistic nature of the design. Even though the cover is fairly simplistic as I keep saying, the intricacy of the head-dress Cheryl is wearing, adds some depth to the cover and makes it more interesting. As Cheryl is a noted style icon, it also reinforces her status and makes the cover fashionable as well as artistic. The title 'Cheryl Cole, 3 Words' is displayed across Cheryl's shoulder in a feminine calligraphic tattoo design. This may also realte to the fact that Cheryl has tattoos herself, and also to reinforce the femininity of the cover.

The rear cover for Cheryl Cole's album is plainer ans simpler than the front cover of the album. The brush stroke effect is also used as the back drop here, although the colours used are more brown-based than grey.
Down the left hand side of the album, the tracks are listed in a vertical column, with 11 tracks in total.
The tracks are displayed in thee same font as the title on the front cover, with the added details next to some of the fonts in a smaller, simpler font. The album has an average number of tracks on it, based on the other two albums that I have looked at.
In the right hand bottom corner of the album is a barcode, which is main convention that features on all albums if it is due to be sold. Above this is a small paragraph of all the affiliates that went into the making of the album and the copyright statements. There also features logos for the production and record company that the record was released under. The spine of the album is also shown here, where it just features the name of the album with the same tattoo style title as previously seen.



Subsidiary Product 1

As well as the music video I am going to produce, I also need to produce two subsidiary products to accompany this. The first that I have chosen is to produce designs for my video as part from an album CD/DVD digipak. For this, I will have to design a front cover, back cover, sleeve and CD and DVD artwork.

Thursday, 4 March 2010

Cast List and Shooting Schedule

When planning my video, I intended to use an actor and actress to portray a couple in my music video. The trouble with this was finding a male actor, so I instead re-thought my idea for my video and decided on using only my actress, Levi.
I have chosen to use Levi as my main character as she has dark hair and eyes and very pale skin, which is a lovely contrast that I think will look very effective on screen. At this point in my thought process, I also want to shoot my video in black and white to symbolise memories and emptiness, and I think Levi's look will benefit from this colour scheme. Another reason I have chosen Levi as my main and only character is the fact that she is a very close friend of mine and will not let me down, and is willing to shoot all the scenes involved without issues.

Due to the fact that I couldn't get a male actor for my video, I changed my idea of my video, from a broken-up couple's story, to the story of a girl who's boyfriend has recently died, however I want to lead the audience into thinking that the girl has broken up with her boyfriend, until the end where it is made clear he has died instead.

Locations I Have Used

The locations I have chosen for my video have all been quite local to my house and the college so they were easily accessible. I intend to split my video between interior and exterior shots, to show two different periods of time.
The exterior locations I have chosen have been relatively abandoned and remote country lanes and paths, which would make my character look lonely, which relects the emotions of the song. These shots were taken near my house in west hull, on Setting Dyke field and the abandoned education centre, and country lanes surround the farm near Wold Road.
The interior locations I have used are inside a normal house I have made to feel like my main character's, where she is seen moping about, upset after her boyfriend. The two rooms I intend to be shown most are the bedroom and kitchen, however, I may show more rooms like this in my final edit.

Health and Safety Considerations

The health and safety considerations that I will have to take into consideration when I am shooting my video is most importantly road safety, as half of my shots I intend to shoot outside on country-like lanes. I will have to make sure to look out for traffic and such whilst filming, so as not to disrupt drivers and such, but also so no injuries are sustained whilst filming.
Also in my interior shots, my actress will be boiling a kettle, and in doing so, she could accidentally burn herself, so we shall have to make sure nothing like this occurs and be as careful as possible.

Prop List

I have used quite a few props in my video, however all of them were easy to accquire as most of them were things I own.
In the home interior scenes, the props I intend to use are as follows:
- bed, duvet
- wardrobe, cardigan hung in wardrobe
- kettle and mugs
- bathroom mirror
- laptop
- ipod
- coat

The props I intend to use in the exterior shots are as follows:
- ipod
- coat
- tree covered in letters
- flowers
- rugby/football memorabillia
- teddy bears
- note from actress

Storyboard of my ideas

Monday, 1 March 2010

Initial Ideas

My initial ideas for my music video include only one or two characters; one minor and one main. As the song I have chosen is possibly about breaking up with your boyfriend or something similar to that, then my initial idea is to shoot my video from the point of view of one of the people in the relationship. Because my song choice is by Pixie Lott who is female, I will shoot my music video from the point of view of the girl in the relationship, with her being my main character and focal point of the video.

If I fail to get a male actor for my music video, I will shoot the most part of the video with the idea of a girl just having broken up with her boyfriend, like my above idea, but then by the end, the audience will learn that the girl's boyfriend has in fact passed away. I think this idea will also fit in with my song choice, as the meaning about missing someone, so this could be in fitting.

Key Features of a Music Video

1. Music videos demonstrate genre characteristics (eg. dance routines for a girl/boy band or a stage performance for a rock band)

2. There is a relationship between the lyrics of the song and the visuals used in the video.

3. A music video is usually either primarily performance-based, narrative-based concept-based or a mixture of these.

4. There is often intertextual references (to films, TV, other music videos ect)

Music Video Analysis


The above music video is for 'Mama Do' by Pixie Lott. I have chosen to analyse this video as the song that I have chosen is also by Pixie Lott, so I would like to analyse the style of musihttp://www.blogger.com/post-edit.g?blogID=5412237662200036017&postID=2634260858113959377c video that she uses, and perhaps incorporate some of these stylistic features into my own video.

The first shot we see is a tracking shot of Pixie asleep in bed, which tracks overhead of her. She is in a black
room, with a white bed, white sheets and she is wearing white, to perhaps suggest her innocence. The pose she
is asleep in with her arms across her chest over the duvet is a stereotypical image of innocence.


This shot then switches to a closer one, of Pixie awake, and two gloved pair of hands - one red, one black - clapping to the beat of the song from under the duvet next to her. This could possibly suggest a different side to Pixie, with these clapping hands actin
g like a devilish alter-ego due to the colours. Pixie sings the song to the camera, which engages the audience and make them more likely to watch the whole video as the artist has their attention.

Pixie is then pulled under the covers, to a white setting with a huge bed of feathers. This is presumably the inside of the duvet cover, and is taking ideas from Alice in Wonderland, where Alice falls down the rabbit hole and is then turned small, as Pixie appears tiny here. She begins to crawl seductively across the feathers, again singing the song to the audience and engaging them. The way she crawls and moves across the feathers suggests that she isn't innocent at all and this is a different side to her, and she's a different person when she goes 'sneaking out the door' at night. There are many close up shots of the artist during this sequence of her looking relatively soft. She looks straight to camera again.

Suddenly she is joined by a group of other girls, all dressed in white, so they look similar to Pixie and the pure look is continued. The girls stand up
and being to do a clapping dance that can be seen all the way through. This is perhaps showing anger and resentment at boys that have hurt them, through the lyrics 'what would my daddy say, if he saw me hurt this way'. The close ups continue through the chorus, and the girls continue to stand and do the clap dance, and then this switches back to them crawling. There is a medium shot of Pixie putting on an almost shortened red bed-robe jacket, that she wraps around herself. The jacket is red to break up the white colours of the previous sequence, and to also highlight the different side to Pixie's personality. It is short, again to make Pixie seem sexy and easy on the eye, to engage the audience.

The girls all then find a white door, which they all enter and this leads them to a locker room, via a locker door. This type of technique is reminiscent of
Charlie and the Chocolate Factory, in which they go through tiny doors into big rooms, or doors that lead to completely odd places. The girls that follow Pixie here, are no longer wearing white, but are wearing black, more revealing outfits now. They are also seen putting on boxing gloves. Pixie takes off the jacket she is wearing, which reveals her previous white outfit has changed also, and she is now wearing a more revealing red outfit. She sits down on the bench in the locker room and there are close up and medium individual shots of the girls doing the clapping dance, and getting ready. The close ups shown of Pixie here have changed from soft to hard, with her looking angry and hurt at the camera. There are closeups of the girls chalking their hands, which suggests they are getting ready for a fight.

This scene then switches to a scene inside what looks like a nightclub, or a dressing room to a nightclub. It is black and pink and glamourous looking, which I think gives the setting and the characters a sexy image. This fits in with the lyrics of sneaking
out also, as this could be what Pixie gets up to when she sneaks out and her parents don't know. There are close up and extreme close up shots of Pixie and the girls looking at themselves in the dressing mirrors in the room. Pixie is seen wearing heavy black eye-makeup here, and a black outfit rather than the red one. Again, this is like the black glove from the beginning of the video, and she is turning into each one of her alter-egos almost. The girls are seen dancing here again, doing the clap dance, and dancing on the chairs and the middle podium, however the dance is made to seem more sexy now, due to the environment. The dance is also more prominent here, with almost all of it being shown. This sequence has cuts of Pixie singing the song to herself in the mirror with a group of closeups. The close ups here are also shown to be more sexy, rather than the previous angry and soft ones.

The girls continue to dance until headlights are shined on them, and a wide shot sees a bunch
of guys on motorbikes approaching the girls. The girls pose and stand their with their hands on their hips, looking annoyed. The boys arrive and take off their helmets. They approach the girls, doing the same clapping dance as the girls had, so the girls follow suit with this until they are all stood in a line, with Pixie approaching one boy in particular. They all begin to dance together, almost like a choreographed fight, and then them imitating each others movements. This dance is all shown through wide shots of the entire group, and then medium shots of Pixie dancing, to highlight that she is the star. The end of the dance is signalled with Pixie slapping her male partner across the face, suggesting that she has won this dance/fight for the girls. The girls cheer over the top of the song, with non-diegetic sound. Pixie then hops on a white motorcycle, perhaps what she won in the fight, and the setting changes to her riding the motorcycle through the huge duvet setting from before. She is wearing sunglasses here. I think a white motorcycle is used, as she is using it to get back home through the sheets, although it does not suggest innocence and purity considering it is a motorcycle and she is wearing black still. There is the an overhead shot of Pixie lying in bed like before with the sunglasses on, and the black gloved hands from the beginning take them off her, presumably so she doesn't get caught with them. This wakes her, and she looks to the camera, with a soft close-up, suggesting she is back to her innocent ways, or that the video was all a dream.




The above music video is Taylor Swift's 'You Belong With Me'. The video was released on April 21, 2009 accompanying the single, and was directed by Roman White. The video involves no performance scene from the artist, instead being entirely narrative, with Taylor Swift playing both the protagonist and antagonist, and Lucas Till playing the love interest of both female roles.

The video starts with two houses sat side by side, with two parallel facing windows lit up. We see the male protagonist on the phone through one of the windows, arguing with his girlfriend, and across in the other house, we see Taylor Swift through the window, looking at what's going on. This part fits in with the first line of the song 'You're on the phone with your girlfriend she's upset'. The pair look at each other through the window, and write a note to each other. Here, Taylor Swift is playing a 'geeky' girl, with huge glasses and dorky clothes. The male character is stereotypically handsome and 'dreamy'. Next, Swift goes to write a note to the boy, telling him she loves him, but he has closed the curtain. This is when the audience realises that she has an unrequited love for the boy. The shots used in the first scene of the video are mostly wide and medium shots of the characters seen through the windows of each others houses. I think these are used to emphasize the points of view of both the characters.

When the girl is unable to show the boy her message, she is feeling rejected, and this is shown by the reflection of the character in her own window, looking sad. The bridge of the song features close up and medium shots of Taylor Swift singing and dancing to herself in her mirror, whilst messing about with her image. This is a stereotypical teenage girl thing to do, and the fact that she is messing about with her image shows that she is self-conscious and wants to change her appearance to suit the boy she likes. The chorus starts with a wide shot of Swift dancing on her bed, and then close ups of her singing into her hairbrush, which I think reflect her youth and innocence. The male character is seen in a close up, peeking behind his curtain, which switches to a view of Swift dancing in her room, through the view of the male character, with the window frame in the shot. The boy watches as she dances some more, then smiles and closes the curtain again, and this ends the chorus. This then fades onto the next scene, with the geeky Swift sat on a bench outside reading a book. This reinforces her stereotypical label, with her outfit also reinforcing this. The male character appears in the shot and sits down next to Swift, and the two start to talk. Swift mimes the words to her song here, which fits in with the scene as it just looks like the is either talking to the boy, or singing her thoughts to him. A red car rolls into the shot, with the boy's girlfriend in, whom is also played by Swift, although with added brunette wig.

This conversing scene is filled with lots of switching close ups between the two characters so that the audience can see each characters reactions. They both seem very happy to be talking to one another, which reflects the line in the song 'thinking to myself, hey isn't this easy'. Once the car pulls up, the boy gets in, and there is a medium shot of the antagonist taking off her sunglasses. She is dressed in pink and wearing lots of makeup and big sunglasses, which make her seem like a stereotypical shallow popular girl that she is assumed to be. There is a medium shot of the pair kissing, with a close up on Swift looking sad at the sight, and a close up of the antagonist looking menacing towards Swift.

This then switches to the next scene at a football game, which we see the antagonist Swift is a cheerleader, which reinforces her stereotypical character. This image is shown on screen as the line 'She's cheer captain' is sung. The protagonist Swift is next shown in a closeup on the bleachers wearing her band uniform amongst the other band members. This activity is very stereotypical for the 'geek' role in society. Again, this fits in with the line 'And I'm on the bleachers'. The scene cuts back to the previous one with the car, as they drive away, and Swift sings the line 'what you're looking for has been here the whole time', in a close up that sees her looking anguished.

The scene cuts back again to the football setting, as the chorus is performed. It's a montage of shots featuring the male character playing football, the cheerleaders cheering, and the band on the bleachers and Swift performing the chorus seemingly to the male character. He wins the game for his team, and Swift is genuinely happy for him, however he chooses to run over to his girlfriend, whom is flirting with another football player. The next few shots are Swifts point of view of the arguement and then her reactions to what is going on.
The next scene features the two windows again. The male character is getting ready for prom, and Swift is sat on her bed studying. Through their windows in medium shots, they again write notes to each other asking about prom. The male character sends her a note saying 'wish you were!', after finding out Swift is not attending the prom, which pleases Swift. He then leaves through a window shot, and Swift stares after him. There is a close up of papers on her bed, and she moves some of them out of the way to find the note saying 'I love you' that she wrote for the boy. There is a closeup of her face, as she takes of her glasses, shedding the old image of herself and thus creating a new one.

This shot then fades into the next scene with a wide shot of people dancing at prom. Two people dancing block the camera, and then disperse to reveal Swift walking into the room, looking completely different, wearing a white dress. Everyone turns and looks at her. There is a medium shot of the male character whom is seen talking until he notices Swift. There is then a close up tracking shot forward of Swift as she walks towards him, and a close up of his shocked reaction. There are then wide shots from both their points of view, to see them both move past people dancing until they are stood in front of each other. Whilst the male character is walking towards Swift, the antagonist appears from the crowd, grabbing the male characters arm and trying to dance with him, in a close up. He shrugs her off and walks out of shot, which cuts to a medium shot of him walking away and her yelling after him. The pair finally meet in the middle of the dance floor. There is a close up on Swift as she unfolds her 'I love you' note in her hands. The boy does the same. There are medium shots to show their happy reactions. There is then a close up as the pair go in for a kiss, and a medium shot of the antagonist in the background storming off. The scene ends with a close up of the pair kissing, ending with the line 'You belong with me'.



History of Music Videos

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily used as a marketing device that is intended to promote the sale of music recordings. Although the origins of the music video go way back, they came into their own in the 80s, when MTV was launched and based their format around music videos, and so did VH1 when it was later launched.

Music videos represent a crucial part of the music industry. Artists owe their careers to music videos as they are being given the chance of impressing the public not just with their vocal talent, but also with their looks or moves.


Thirty years ago, music video used to be less important then it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look of the artist. Some experts say that Madonna has been inspired by the image that the actress Greta Garbo has used in her silent movies. MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.


Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist. Collections of music videos are being sold on tapes or DVDs. Music video's greatest fans are apparently watching them muted just to enjoy their artistic value, as they consider it to be a new form of art. They consider that a music video should be assessed based on its visual qualities and not on the song quality. It seems that the music 'gurus', corporate managers, have realised the potential of using female sex-appeal in music videos, therefore this feature is being used excessively as it is more popular for the public.


The birth of the music video has created a new type of directors: video directors. MTV started even listing directors with video credits and this profession has become more and more popular. But it seems that most video directors don't specialise in this particular art form, they see it as being just a step on the way to directing a movie. Many start directing videos or commercials, hoping to get the recognition to build a name and to direct a movie. It seems that even video directors admit the fact that a music video is secondary to the song itself.


In conclusion, although music video's fans have tried to elevate this form of entertainment to the title of an art form, the music video is eventually just a work of commerce, destined to sell a product: the song.

LIIAR of a Music Video

Language - the language of a music video is the song lyrics the music video is inspired by and also how these lyrics are translated onto the screen and a connection is made between the lyrics and images used in the video.

Institution - the institution of a music video is the company that produces the music video ie; the record company.

Ideology - the ideology behind music videos is to promote the artist to the public and create a fan base for that artist. The more the music video is promoted, then the more people will watch it, and therefore will probably listen to more of the artists work.

Audience - whomever the music video and song is aimed at reaching. This is usually the same audience as the rest of the artists' songs. For example, Taylor Swift will want to reach an audience of young girls, probably between the ages of 8-16, whereas a metal band such as Slipknot will have a much more specific set audience, featuring people who presumably only like metal type music.

Representation - the representation of a music video is all about how the artist of that video is being portrayed to the audience, and more often than not, the artist wants the audience to recieve the best impression of them that they can. For example, Taylor Swift's music videos are fun and interesting, which relates to her image of being young, and her videos are also wholesome and clean, which reflects her role model status among young girls and such.

Music Vid Song

I have listened to a few songs and for my final music video that I'll produce, I have decided to use the song 'Nothing Compares' by Pixie Lott.
The lyrics of the song are very important to keep in mind when I plan my video, so that the final piece is relevant to the song.
The lyrics to 'Nothing Compares' are as follows:

"Walking down Brick Lane feeling blue
Wind is blowing lightly and I picture you
Sweet sunday mornings, nothing to do
Love is like a dream, when it's just me and you

Open my window, sing me a song
Baby can't you see that this, is where I belong
With your hand in my hand, still feel the love
Really wish that we could go back to the way that we were

They say if it doesn't kill you, it'll make you stronger
Oh, but I can't be without you any longer
Everytime I let it go baby it's true
Nothing compares to you, nothing compares to you

Sweet sunday morning, all by myself
Hard love what we've done, when with anyone else
Watch my mascara, dripping down
How did we end up like this, where are you now

They say if it doesn't kill you, it'll make you stronger
Oh, but I can't be without you any longer
Everytime I let it go baby it's true
Nothing compares to you, nothing compares to you

I'm running fast, as fast as I can, to get you back, just to get you back again
I can not wait, I can not wait, if we can be, we can be us again
I cry at night, cry at night, I'll cry for all the words, all the words I didn't say
Sweet sundays, sweet sundays.

They say if it doesn't kill you it'll make you stronger
Oh, but I can't be without you any longer
Everytime I let it go, baby it's true
Nothing compares to you, nothing compares to you"


'Nothing Compares' by Pixie Lott is an emotional slow ballad which I presume to be about a break-up of some sort and missing your partner. I will try and incorporate this emotion as much as possible into my video.