Evaluation

For my foundation portfolio, I chose the brief that required me to create a music video and two ancillary texts that relate to the brief, these being a cd/dvd digipak and a album release poster.
At the time of picking our briefs, we had the option of whether to work in a group or alone to prouduce our main text. I chose to work alone, as I felt it would be easier to get things done, as I would only have myself to rely on. It would also prevent any creative differences and I could develop my video in a way that suited me and to the style that I wanted to create.


In what ways does your media product use, develop or challenge forms and conventions of real media products?

Main Product:
I felt I both used and challenged media conventions to a high standard within my work. Before starting my work, after choosing my brief, I looked up the conventions of the brief that I had chosen. To do this, I watched various different music videos from a variety of different genres and artists, so that I could gain an idea of the sort of things that I could achieve with my own music video. From the onset, I already had a song in mind what I wanted to use for my music video, 'Nothing Compares' by Pixie Lott, so this formed the basis for my brainstorming on the kinds of ideas and conventions that I could feature in my music video. The song I chose is a powerful and emotional ballad, so I looked up different types of artists who have produced tracks such as this, like Kelly Clarkson, Delta Goodrem, and Taylor Swift, and took ideas from the way their music videos were presented. In emotional ballads, it was more common for the music video to be a narrative with a plot and setting, rather that the artist performing the song to the audience in that way, so I decided that this was a convention that I was going to have to follow to achieve the best results for my work. I also decided that to make I would not include any miming in my video at all, as I felt that this could make my video look unprofessional and tacky if done wrong, and because my actress I chose for the video didn't actually sing the song that I chose, then it might not have looked right.
I wanted my music video to be almost like a little mini movie, and the main thing I wanted to ensure was emulated from my video was emotion. Because the song I have chosen evokes emotion and sadness anyway, I had to make sure that my video followed this. This was very important when choosing the plotline for my video and casting my main character, as she would have to fulfill the characteristics of someone who is very sad. Luckily for me, the actress that I chose, turned out to be very good at giving me the look that I wanted, and I think if I chose anyone else to be my main character, it would not have worked as effectively.
I wanted the ending of my video to shock the audience, with an unexpected twist to the plot. The narrative I created throughout my video gave the indication that my character had just broken up with her boyfriend and was sad about it. But then at the pivotal point of the song, where it speeds up and then turns soft, I wanted to create my twist. Instead of having the girl break up with her boyfriend, she was really mourning him, as he had died. I think this was a good twist, and the way that I pulled it off was effective, in that it evoked the right emotion that I wanted.
I got this idea from the 2003 Disney film 'Tuck Everlasting'. This film features a similar ending, where the male character goes back to be with the one he loves, only to stumble upon her grave, and he then realises she has died. I wanted to lead my audience on in doing this, so that they would be shocked at the twist when it happened.
Another way that I think challenged media conventions was the effects that I added to my final video. I originally planned to edit my video in black and white, as this would add simplicity to the shots and make the storyline and the actress seem innocent and pure, which is the idea that I wanted to portray. After having an experiment with the different effects on the editing suite, I found an effect called Colour Leave, where I was able to drain out all the colour in my shots, so that the colour remaining is dull. I chose this effect, as I thought it would emphasize the lonliness of my character and the idea that the colour has gone out of her life with the passig away of her boyfriend. At the end of the video, I have used a bright pink flower, and because of the lighting at the time, the colours of the flower looked absolutely stunning and it stood out really well, so I thought it would be a shame to get rid of that particular colour. Using the Colour Leave tool again on the editing suite, I found a way to select the pink colour of the flower, and leave the colour there, and drain everything else, and this made the flower stand out from the rest of the shot. I also wanted to leave this colour in my end shots as I wanted it to be symbolic for my character letting go of her sadness towards her boyfriend and moving on in a way, and I think this worked well also, as well as making the sequence look interesting.

I think I have stayed in keeping with media conventions to do with music videos, in the way that the action of my music video relates to the song lyrics that I have chosen to go with it. While I have not literally followed actions described in any of the lyrics like I could have done, I think the general mood and theme of the song is portrayed in my music video, as the song is about missing someone you love. I think if I had chosen to make the action in my video literal in relation to the lyrics, it would not be as effective, as it would be too obvious and perhaps cheesy.
The locations that I chose for my video were also an important part of expressing the mood of the song. I wanted half of my video to be shot inside, in the character's home, and the rest on exterior locations, where my character is seen walking about, eventually arriving at the tree at the end of my video. The interior location I used was at my house, as it was easily accessible, and because my house is very homey, I think it worked well. Also my bedroom that is featured is quite feminine, which suits my character.
The exterior shots I chose were all abandoned and empty places, such as fields and country lanes. I chose these particular places to, again, convey my character's lonliness and emptiness to the audience. I think these locations also add a beauty to my video, better than a crowded urban street would.
Throughout my video, my character does not look at the camera at all. I chose to have it this way, as I didn't want any connection between the character and the audience, I wanted the audience to almost be looking in on my character in secret, gaining an insight into her feelings and her world. I felt this worked well as the audience could still connect with my character and her feelings, although not through direct eye contact, but they could still feel as though they could relate to her.

Another convention I think I have followed in my music video, was relating my character and the plotline to the audience that I was aiming to promote my video to. Having decided that my video would be of most interest to females around the age of 14-21, I was able to form all of my creative decisions around this. The appearance of my character was perhaps one of the most important factors of this. I chose Levi as my main character as I felt she would look good on camera, and also because her dark hair and pale skin would create an innocence and unconventional beauty about her, without a lot of makeup and fakery that is common among teenage girls nowadays. I chose to dress her in a floral floaty dress and khaki green coat in the exterior shots of my video, as these worked well with her hair colour and skin tone, the two items worked well and looked good with each other, and the garments are feminine and girly, creating the perfect image for my character. I had her wear a floral ring, which stands out in the shot were it is seen, and it continues the floral feminine theme that is conveyed throughout my entire portfolio.

Ancillary Texts:
I think I was able to keep and challenge the conventions of my chosen ancillary texts very well.
My digi-pak in the end looks very professional and artistic, and when comparing it to actual front covers, it looks like it would fit in being sold in a music shop. I think in order to make my front cover effective, it was important to keep the design as simple as possible. I did this by only using three things on my front cover, these being the background artwork, the title, and the subtitle of my album.
By keeping the same stylistic features on my digipak, such as using the same artwork and the same fonts throughout, I feel I have kept to the conventions well here.
When researching CD covers, I noticed that the name of the artist is usually featured in a bugger font than that of the name of the album. This was a convention that I followed when creating my own CD cover for my digipak, with the name of my artist featuring considerably larger than the name of my album. I decided on this because I chose not to feature an image of my artist on the front of my CD, so I felt it was important that the audience became familiar with the artist in some way, and this was my way to do so. I felt that the name of the artist was more important than the name of the album too, as this is what the audience is most familiar with, rather than the name of the album, especially when shopping for such things, where the CDs are organised by artist name, not album name.

A convention that I challenged when creating my digi-pak was featuring an image of my artist on here. I decided against using an image of my artist, as I felt this was too common and predictable, and I wanted the audience to appreciate the album for the music and not for the artist's appearance. I chose to use original artwork as the main design feature instead, which I think added a fun, feminine edge to my digipak. Using original artwork also ensured that noone would have an album looking the same.

Another convention that I followed in the creation of my digipak, was the use of the same fonts throughout. This is often used as a stylistic feature on albums, and I used it on mine to create coherency and consistency throughout my digipak. Instead of only using one font though, I used three instead, and alternated on whereabouts I would use these. I used the fonts in different ways each time, such as making the font bigger, although the fonts were still the same and this was important. The fonts that I did chose were all handwritten type designs, which I chose because they looked as though my artist had actually taken a pen and written on the top of the CD. I wanted my digipak to look personal, which reflected the nature of my song, and I think this worked well. The name of my artist, in particular, and the font I chose to display the name, looked as though it was my artist's autograph, or they way she would write her own name.

I think the combination of the artwork I used, and the fonts, were all effective in appealing to my target audience of predominantly females aged 14-21. This followed conventions because all the CD covers that I researched had a target audience in mind, and the designs reflected this. By using fun, feminine original artwork in bright fun colours, with feminine style handwritten fonts throughout, I think I achieved my goal of promoting my digipak to the audience.

I feel that the back cover of my digipak follows conventions, because when looking at other back covers, I think my design could easily fit in. I included an average number of song tracks, and the other information I included on my back cover was the sort of thing you would find on any other back cover design. This information includes record label logos, album production information, and artist media information. I felt the way that I displayed this information worked well and together with all of the other components on the cover, made it look professional and artistic.

I think that by displaying my digipak sleeve in the form of an artists note to the audience challenged conventions. Normally featured on the inside sleeves of albums, I have noticed that they just seem to bear an image of some sort, usually that of the artist. Again, I wanted to leave the image oher f my artist out of my design, and I thought to carry on the personal touch of my album, I could feature an artist's note to her audience. These are normally featured in smaller versions in albums, but because I was making my album feel personal, I feel it worked well as a big feature. I used the conventions of other artists notes that I have looked at, where the artist thanks her family, manager and the fans. I made the messages as personal as I could, with the intention to make my artist sound as lovely and kind as possible, so the audience would get the best impression as possible, which would benefit the sales of the artist if the album were actually to be sold. Again I used the same artwork and fonts as before, which followed conventions, as I was choosing to continue a design on in my digipak and link all the pages together.

The second ancillary text I was asked to create was an album release poster to accompany and promote my digi-pak.
I feel I succeeded in producing an authentic looking poster, as I tried to follow conventions as much as possible to ensure that my poster looked good.
To link it with my digi-pak, which was an important convention that I have noticed, I used the same artwork and fonts that I used throughout my digipak. I felt this connected the two products very well, however by using only a section of the artwork, instead of the whole thing like in my digi-pak, this prevented my poster from looking boring and too similar to my digipak.

Like on most album posters that I researched, I included pull quotes from publications that gave reviews of my album. I chose extremely complimentary language to use in my quotes, to make my album sound amazing, and to obviously make people go out and buy it. The publications I chose to feature were 'Rolling Stone' and 'Cosmopolitan' magazines, one being a music magazine, and the other being a young woman's fashion magazine. I felt these would best fit with my album, as it is a feminine girly album, hence the 'Cosmopolitan' review, but I thought it would be best to also include a review from a music magazine, so as not to as bias reviews.

I followed conventions again, by featuring a small image of the album cover in the bottom right hand corner of my poster. I chose to display this, so that the person looking at the poster would know what to look for in a shop when searching for the album. I felt this also made my poster look professional, and authentic.
I also decided to use an image to represent my artist on my poster. I decided upon doing this, as I hadn't used an image anywhere in my digi-pak, and felt it wouldn't be in the album's best interest for the artist to remain completely anonymous. I used an image featuring the girl from my video, wearing the same outfit, which perhaps followed conventions also, as it linking the poster in with the video.
Just like on my digi-pak, I also included the artist's name in an overpowering, large font, as I wanted this to be what the audience noticed first, and would associate this with the album.


How effective is the combination of your main product and ancillary texts?
I feel that my combination of main product and ancillary texts worked rather well in the end. I wanted all my ancillary products to be feminine and to reflect the character in my music video and the type of song that I was basing my music video around.
The stand out feature in my music video is seen in the last 30 seconds of footage, with a bright pink flower standing out from the fairly colour-less background. I felt this image of the flower would make a lovely logo almost, so I based the artwork I created for my ancillary texts around this flower idea. I based the rest of the artwork design around the bed duvet that is just seen in my film, which is covered in a floral pattern. I think using these two aspects of my video as influences in my ancillary texts works well, as they are subtle design features, but also have a purpose and show coherency between my texts. I think the idea of using original artwork in my ancillary texts worked really well, as I could choose how I wanted the design to look, and it would make my texts look more professional and artistic if done properly. I used the same piece of artwork throughout my ancillary texts to link them together. I used a brighter coloured version for the front cover of my digipak as this was the main feature and I wanted it to stand out, whereas on the back cover and inside sleeve, I used a paler version as this was to be used only for the background and not to be the main focal point instead of the information being presented. I also used the artwork in my album release poster, but instead this time I used a section of the artwork and made it bigger. I did this so as not to bore my audience with the same design, and to add a bit of variety within my texts.
In the photo used for the album release poster, I used the actress from my film. I asked her to wear the same outfit seen in the video, to show a link between the two texts, and I asked her to do her hair and makeup similar to the video to add the same effect.

I feel that I emulated the personal theme I was going for throughout my portfolio of products very well. I feel that the personal touch on my digi-pak with the fonts and original artwork tied in well with my main product, which was also very personal, as it was an insight into my characters thoughts and feelings and emotional journey to letting go of her deceased boyfriend.

What have you learned from your audience feedback?
To gain audience feedback, I tried to get as many people as possible to watch my video and look at my ancillary texts in the editing stages until I had finished the final products. I think it was very important to ask my peers what they thought of my work, as they are my audience and their opinions matter more than my own as my work is there to cater to my audience and not myself. I worked closely with the actress of my video and conversed with her on ideas about the way to structure and edit my video and such things like that.
I also created a poll for my blog, which I opened up to everyone. Because this is anonymous, it allows my audience to reveal their real opinions on my work, so I gain realistic and constructive critisism based on that. From looking at my poll results, I think my work has been successful, as everyone has given pretty much positive votes on my work, which is what I wanted.
The poll results show that my peers agree that my video and ancillary texts attract my target audience of 14-21 year olds. The results also show that the narrative and overall presentation of my video is easily understandable, which is an important factor that I had to take into consideration when creating my work.

How did you use media technologies in the construction and research, planning and evaluation stages?
I used a variety of different media technologies in the construction and research, planning and evaluation, some that I had not used before so was not sure how capable I'd be of using them to a high standard.
The most important media technology that I used for the whole of my work was obviously this, my blog. I have recorded all of my planning stages on here, and the progress that I have made and the decisions that I have made from the progress. I feel I am quite confident in using a blog to record my work now, as I used it for my work last year.
I also got the chance to use Adobe Photoshop in the creation of my ancillary texts, much like I did last year, when creating my music magazine. I felt quite confident using the programme to create my texts, as I retained the skills I had learnt last year while using it.
Obviously the most important piece of media technology I used in creating my work, was the editing suites where I put together my music video. I had never used the editing suites before, especially not in such an advanced way, so this was a big challenge for me. I think I adapted well to using the editing suites, and ended up finishing the editing process rather quickly considering I had never used them before. The main actions that I went through when putting my video together involved uploading all of my footage onto the editing suite, putting my footage in the right order based on the lyrics and beat of my song, and editing the final cut, so that the footage looked as professional as possible.

To gain an insight of the kind of video that I was to create, I used YouTube and Google to research music videos, so I was able to analyse them, and take stylistic features and conventions from them to incorporate into my own work.
I used a digital camcorder to record footage for my video, all of which was shot without a tripod. I felt this choice would make it easier to shoot my footage, and it proved so, however I had to be careful not to end up with wobbly shots.
Once I had shot all of my footage, I uploaded it onto a an editing suite via the programme Matrox, and once this was done, I was able to edit it with the help of Adobe Premier Elements which was the editing programme everyone was to use.
I felt I would try and play it relatively safe when editing my video, as I wasn't too sure what I was doing and I didn't want to mess with my footage too much. I changed the colour of my footage, and used a lot of cross dissolve fades in my edit, which I think worked well, and although simple, these details proved effective.

When creating my ancillary texts, I used Adobe Photoshop, which I found easier to use than the editing programme for my video, as I has used this before. To get precise and accurate designs, I edited the dimensions of each publication that I created, so that it matched the actual dimensions of the publication I were to create, such as my A4 size magazine advertisement.
I used my Samsung 10megapixel digital camera to take photographs of Levi to feature on my poster. I decided that the original images would look to harsh the way they were, so I edited them in Photoshop, and added the watercolour edit, to soften the colour and lines of the photograph, which I think worked well in the end.

The fonts that I used throughout, I got from dafont.com, where I simply typed in what text I wanted to display and copied this onto my Photoshop document and messed around with making the background transparent and such things like that. I think using this font website worked well in my favour, as I was able to completely tailor the fonts to my liking, and to ensure that my ancillary texts looked original and like no other.


I think in conclusion, that I have created a very successful and appropriate promtional package that is perhaps exactly the way that I wanted it to be. There are elements of my finished work that I would definitely spend more time on given the opportunity, however I think with the time given, I have put in all of my effort to produce something of a high standard, that looks professional and authentic.

Final Edit of Main Product

This is the final edit of my music video for 'Nothing Compares' by Pixie Lott

Final Album Release Poster

This is the final design of for my album release poster.
I have kept the design relatively the same as my digi-pak, although changed some things slighty so as not to make the poster look too similar and boring when looked at next to my digipak.
The format I chose for my poster is an A4 advertisement in a magazine, so I used Photoshop to get the dimensions right. I copied a section of my original artwork and changed the opacity again, so that the colours were faded. Instead of using the whole of the artwork here, like I did in in my digipak, I cropped a section of my artwork, and made it fit the full size of my page. I felt this would look more effective than if I used the whole of my artwork, so that the poster differed slightly to the digipak.
I used the same fonts for all of my information that I have used throughout creating my digi-pak, and I once again used my 'Emilie Rose, Nothing Compares' logo that has ran throughout my texts. I think my final product is pretty close to the draft that I created, although I have changed the layout slightly due to things not fitting right on the page.
I wanted the image of my artist to be the most dominant feature on the page, along with the title, so that the audience would associate the image of the artist with the title. I also wanted to the image to be the focal point, as I had not yet used an image of my artist anywhere in my ancillary texts, so I wanted to introduce this. I think the effects that I have added to my photo via Photoshop have worked well, as it adds a softness to the image, and makes it fit in well with the background.
I kept up with the conventions of media posters, by including reviews and key information about my product. I included reviews from two main magazines, one music and one womens'. I included all the information needed to provide my audience with enough understanding of the artist. I also included a small version of my album cover in the right hand corner of my poster, so that the audience would know what the album looked like, so they know what to look out for when buying it in the shops. I also included record label and website information, in case the audience wanted to know any more about the artist.
All in all, I think considering my product is covered in text, it is not too much to read, and it is eye-catching in all the right ways.

Album Poster drafts

This is the final draft I have made for the album release poster I am due to create. I have not changed the design too much from the digipak, so that the two texts stay coherent and can be related to each other. Like in all the texts, I will use the original artwork as the backdrop for my poster, although I am not sure whether to feature this in full colour or in a faded palette like I intend to use for the inside sleeve and the back cover of my album.
I will again use the title artist name logo that I used on my digipak, and this will be one of the main stylistic features on my poster, as I am advertising the artist, so it is important that my audience are familiar with her name.
I will also include either the same or a similar Photoshopped image of my artist, which will dominate the page, and will again link the poster with the rear cover of my digipak.
To follow the conventions of album posters that I have looked at, I will include a couple of quotations from reviews about the album, from magazines relating to the genre of my album. These will appear quite large, so they stand out from the page and draw the eye to them, as this may be what persuades the audience to buy the album.
I will also include details about the albums release date and details about the content of the album ect. This will be smaller than the rest of the text, although not too small that it is not easily readable from a short distance. I have also noticed that in some album posters, a small image of the actual album itself is provided, so I will include this in my poster as well.

Creating Subsidiary Product 2

For my album release poster, I want to keep the design of my poster relatively the same as my digipak. However, on my poster, I will include an image of my artist, which I did not do on my digipak.
I used my camera to take images of Levi, the actress I have used as the character in my music video. I took the photos against a pale coloured wall so that it would be easy to take the background out, in order for me to place the image over the top of my background artwork. These are the final images that I will choose from:

































































































In the end I chose the above photo to use for my album poster. The image fits in the best out of all the images I have chosen, due to the pose that my model is doing, and the outfit, hair ect. The cute, nervous type pose that my model is doing, conveys the image of the actress in my music video, and creates an image of my artist that she is innocent and feminine.
I also had my model wearing the same dress that she wore in the music video, to link the texts together and to add coherency.

Final digipak product

Front cover:
This is my final design for the front cover of my digi-pak. It is fairly similar to the draft that I created, as I wanted to make it as simple as possible, due to the busy and bright artwork that I created for my background.
To create the background for this, I scanned my artwork into Photoshop, and used the paint tools to add colour. I tried to use feminine, bright, fun colours to ensure that the artwork was in keeping with the genre and style of my music video, which is primarily aimed at young females.
I think the artwork works really well at creating a dynamic and fun background without a lot of fuss. This also meant that I didn't have to include a photo of my artist on the front, which I didn't want to do, as I felt I wanted the artist to almost remain anonymous throughout, except for her voice.
I added a bold title in the bottom right-hand corner, like explained in my draft. I chose to put the title in the corner of my cover so it didn't really detract the attention off the cover artwork, but it would still be noticeable. To make it still noticeable, I made the font large and in bold black, which stands out from the feminine colours of the background. I used one of the fonts that I previously researched using, as I felt it was perfect for adding a personal touch to my cover. I felt that the font used for 'Emilie Rose' looked like it could be the artist's handwriting, but I also picked it because it is easy to read and it is feminine just like my background. I used a smaller hand-written style font to display the subtitle of my album 'Nothing Compares'. I chose a different, and more intricate font this time, to add a bit of variety to the cover, so everything was not so simple and boring. I think all of these factors combined have created a very successful end product, and I am very happy with the result as I think it looks professional and realistic.

Inside sleeve:
My main idea for the inside sleeve of my digi-pak was for it to be a thankyou note from the artist, and her thoughts on the album. I have not really seen this done before, so I thought it would be quite original, and would be in keeping with the personal touch I wanted to display within my digipak.
The background for the sleeve was just the original artwork from the front cover, although this time a paler, muted version. To do this, I just changed the opacity of the image on Photoshop and copied it onto my sleeve template.
To start off the little thankyou note, I decided as a clever design feature that I would use the subtitle 'Nothing Compares' as previously seen on the front cover. I thought this would be a good way to tie in the two texts, so I used the same font as before, just increased the size. Again, I used this font to create a personal touch to my sleeve, making it look as though my artist had written it herself. I then used smaller, differing fonts to write my artist's thankyou note. As on the front cover, I kept the text black and bold, so it stands out from the background and is easily readable. I used differing font choices and sizes to display personality, so the sleeve would not be overlooked if it were part of an actual digipak. I used the same font used in the subtitle 'Nothing Compares' to highlight particular words in the note, which I think were important and this interesting stylistic feature again adds personality to the sleeve, and makes it look more interesting. I tried to make the message sound as realistic as possible, by 'thanking' several different people, including the artist's family and manager. I gained an idea of how to write a note like this from looking at thank you notes from other artists albums.
The last two lines of the thankyou note are larger than the rest of the note, as this is the artist's message to her fans and is therefore the most important.

Back cover:
This is the final design for the back cover of my digi-pak.
Again, I used the same artwork as on the front cover and sleeve of my work, again changing the opacity of the image on Photoshop as I did on the sleeve of my digi-pak, to make the colours paler, so the image would not detract the attention from the information on the back of the cover.

Digipak drafts

Front cover draft:

This is the rough draft of how I want the front cover of my digi-pak to look. The original artwork I have drawn up and added colour to on Photoshop, will be the main element on the cover, with no images of my artist to be used here. I want the front cover of my digipak to be fun, bright, colourful and eye-catching, so I think my artwork is perfect for this, as it is fun and attention grabbing. I think once it is all in bright colours, it will look really effective and will fit very nicely with the style I want to create on my front cover.
In the bottom right hand corner of my front cover, I will add my artist's name, Emilie Rose, so that the album is easily recognisable as a CD. The title 'Emilie Rose' will appear in a swirly, hand-written type font, which I want to make look like the artist herself has signed her autograph on the front of the album. This will make the album look more personal, and continue with the fun, eye-catching design, and may also provide a logo for my artist, for use in the rest of my texts.

Inside sleeve draft:

This is the mock-up to show my ideas for the inside cover of my CD/DVD digi-pak. As seen in most albums nowadays, there often features a note from the artist somewhere, saying thanks to people and displaying thoughts about the product in hand. I decided that I would make this the feature of the inside sleeve of my album, which I think will make for an interesting design feature.
I will start the note with 'Nothing Compares', which ties in with the title of the album and the song which I have used for my music video. I will follow the conventions of a typical thankyou note from an artist, by thanking various producers and managers for their help in the production of the product. To keep the inside sleeve in keeping with the design techniques I have used on my front cover, I will again use a hand-written style font to display the artist's note, to make it look like she has actually hand written it onto the sleeve, which again I think will personalise the album and make it unique. I will also use the original artwork here again, but this time I plan on subduing the colour of the piece, so it appears paler than on the front cover. I intend to do this so that it ties in with the front cover, but I will fade the colour out so it is not the dominant feature over the note from the artist.

Back cover draft:
This is the first draft of how I would like the back cover of my digipak to look.
As with the front cover and the inside sleeve, I will again use my artwork here, although I am not sure whether to use the bright or faded colour version. This is something that I will have to play around with and see what looks best. On the back cover is where I plan on finally featuring an image of my artist. I plan on Photoshopping the image in some way so it is interesting and unusual and will fit in with the personalised theme I am trying to create within this text. The photo will be a medium shot of my artist, although I am not sure which one to choose just yet, so this is another thing that I will have to play around with. In the top left-hand corner, I intend on displaying the artist's name like it appears on the front cover, and this will add coherency to my texts, as they will all be interlinked and will look as though they belong with each other. Down the right hand side of the back cover, I will include all of the track listings for the album. I plan on again using a swirly, hand-written type font here, however it will have to be less fussy then perhaps the one I will display the title with, as this could cause problems with reading the track listings, due to the fact that the text will be smaller.
In keeping with the conventions of a CD/DVD digipak, I will include a barcode in the bottom right hand corner, and album production details and artist information (such as websites and social networking profiles). These will appear smaller than the rest of the text on the cover, so as not to detract the attention from images and track listings that are the most important aspects of the cover.

Creating Subsidiary Text 1

For my digi-pak I am going to create, I decided that to make it as interesting and original as possible, I would draw up some of my own artwork to use throughout. This is my final mock-up of artwork, which I intend to add colour to using Adobe Photoshop. I want the drawing to be filled with colour to make it look fun, which will draw attention to that of my target audience, whom I think will primarily be teenagers, mostly female.








This is the final finished version of my artwork that I created, which I edited and added colour to using Adobe Photoshop.

For the name of my album and artist I have chosen to create, I wanted to use the name of the artist that I created within my piece. As the song I have chosen is rather soft and pretty, I wanted to chose a name to fit this stereotype.
The names I could possibly name my artist and therefore my album, are:
- Autumn Grace
- Emilie Rose
- Sophie Hart
- Lily Rose

I have chosen to use the name 'Emilie Rose' as the name of my artist and also as the title of my album, as I think it is in fitting with the genre of the album and is also a realistic and everyday sort of name so is easily believable and relatable.


Front Cover-

The next step in designing the front cover of my album is choosing the font I will display my information in. I want to create a serene, feminine type of cover, so the font I will most likely use is a neat, calligraphic style one.
Here are some options of the ones that I could possibly use within my digipak:

I want the title of my album/artist to be displayed on the album in a signature style, as though the artist has written their name on themselves, like an autograph.
































Back Cover-

Track Listing:
Disc 1:
1. Tricks in the Dark
2. Love Loves You
3. A Little Bit Longer
4. Nothing Compares
5. Sweetheart
6. I Know
7. What It Takes
8. Halo
9. Just So You Know
10. Forever And Always
11. Shiver
12. Learning To Breathe

Disc 2:
2 Bonus Tracks:
1. Concrete Jungle
2. Beautiful Soul

Bonus DVD featuring...
'Nothing Compares' Music Video
'Halo' Music Video
Emilie Rose Live In New York
Emilie Rose In 24 Hours

Research and Analysis of Album Release Adverts

This is a promotional poster for the release of the 20th anniversary album from The Stone Roses.
The three main colour of the poster is black, which perhaps is because the album is of the rock genre, and black reflects this. The majority of the text is white, red and blue, which is perhaps to signify that the band are English and this is to display this fact.
The title 'The Stone Roses 20th Anniversary' is in a gold text colour, with the 20th being the most dominent part of the poster. The '0' of the 20 is a half-cut citrus fruit, which is reminiscent in many other of The Stone Roses works, I found out by research.
The reviews from magazines and such are also a very dominant part of the poster, with five in total. Again, the text here is red, white and blue. The most complimentary review is placed at the top of the page above the title of the album, in larger writing than the other reviews. This is larger and bolder than the other reviews possibly to influence the audience to buy it, and make them believe that they will be buying 'the greatest album of all time', as this is the opinion of the people behind NME magazine.
Underneath the poster, there is a statement declaring who produced the album, with the album being described as 'groundbreaking', which is an technique used to persuade the reader that the album is amazing.
Underneath the graphical image that is given, there is track and album information, and this is perhaps in a smaller font as it is not the most important information for the audience to read, however it is there if the audiences' attention has been attracted by the poster and they want to read more about the poster. In either bottom corner of the poster, there is a record-label logo, and then a logo for HMV, stating where the audience can buy the album.

This is the promtional poster for the release of Gwen Stefani's Love.Angel.Music.Baby album. The poster is very much similar to the design featured on the cover for her album. The main feature of the poster is the huge image of the artist, Gwen Stefani. This image is also seen on the front cover of the album, however on the poster, a lot of it has been cut out. This album cover is featured in the bottom right hand corner of the poster though, which links the poster in witht the album it's promoting.
The artist's name is displayed along the bottom of the image, and is in fancy old english style gold font, which is very luxurious. This fits in with the image, as Gwen is holding a crown and staff


















This is the promotional poster for the release of Mika's 'The Boy Who Knew Too Much' album.

Subsidiary Product 2

As well as producing my video and a CD/DVD digipak, I also have to create a second subsidiary product. For this, I have chosen to create a magazine advertisement to accompany my CD/DVD digipak.

Research and Analysis of Album Packs

This is the front cover art for Lady Gaga's 2008 album, 'The Fame'.
The cover features the titled artist, Lady Gaga on an extreme close-up of her face. The artist is wearing big interesting glasses, which mask most of her face, and this is very reminiscent of Lady Gaga's style that she portrays on a day to day basis. The way her face is covered up could also be used to make her seem mysterious to the person buying the album, considering this was for her debut.
The colour scheme here seems to be mostly blacks, greys and whites, with the exception of Lady Gaga's skin tone. The artist name 'Lady Gaga' is displayed across the bottom of the cover in a bold font that catches the attention despite everything going on in the image. The title of the album is embedded into Gaga's glasses which is an interesting design feature. The white on black glasses makes the title stand out from the rest of the cover also, as it is a stark contrast.


This is the back cover art for Lady Gaga's album 'The Fame', as shown above. Again, the titled artist is shown here, but in a medium profile shot which captures most of her body. The artwork shown here is linked with the artwork on the front cover of the CD, as the artist shown is the same, with the same striking make-up applied to her face and the same props, like the crystal microphone she holds, however this is more prominent in this image. The colour scheme for the rear cover is mostly blacks and greys, which coordinate with Lady Gaga's black outfit. The fact that she is wearing a black skintight catsuit shows a darker side to the artist's personality and an edginess, so it is only fitting that she wear black.
Behind the artist there is a fuzz of light that surrounds her, which seems to emulate from her bright hair and the bright microphone. This could also be symbolic of her being a star and the backup lights that artists have on stage when performing. This could be a mimick of that.
The track list is shown in white and grey and sticks out from the black background. There are more tracks than
usually seen on an album, perhaps due to this being a debut. The artists name 'Lady Gaga' is also displayed across the cover, which is perhaps repeated because the album is a debut and is trying to sell as household name. There is a lot of production and artist information (websites ect) supplied, again probably due to the fact of the album being a debut, and being the first chance at advertising the artist properly.

This is the front cover art for the 2009 album released by British recording artist, Lily Allen. The main album shot features a wide shot of large playful-like letter, with the title artist LilyAllen loungedon it. The letter is a large L which presumably stands for 'Lily'.
The colour scheme of the cover is predominantly black and pale pink, which is even reflected by the artist's appearance, who is seen wearing a pink dress and with black hair. I think this colour scheme was chosen as it reflects the artists femininity with the pink, and perhaps reflects the softness of some of the songs, whereas I think the black represents the attitude that Lily Allen is known to have, together with her fiesty nature.
The outfit that Lily wears quite sophisticated, especially given the head-dress that she wears, with the fascinator on top. I think this perhaps suggests that she has grown up since her first album, and is ready for a more elegant approach to music. The dress is elegant also, and drapes over the front of the L which I think looks really artistic and adds interest to the image. I think the fact that Lily is assuming the shape of the L is an interesting feature, as it takes care not to make Lily overpower the shot, as she is merely following the lines of the L. Lily is also seen with her eyes closed, which shows serenity and makes the image seem soft and sophisticated.
The fonts used to display the artist name and title of the album are interesting. Again, these follow the black and pink colour scheme that the cover has taken up. The artist name is in presumably the same font as the giant L is portraying. The album name underneath is a pink swirly handwritten style font, which again makes the cover seem sophisticated and feminine.

The back cover art for Lily Allen's 'It's Not You, It's Me' album does not feature the artist herself, but it is tied in with the front cover art wit the use of the large playful letters like the one seen on the front cover. The backdrop is the same as the one that is featured on the front cover, it being the same colour ect. The only difference being that this shot is seeming taken from further away than the cover shot. The image is displayed across the middle of the back cover, which is an interesting way of arranging the content.
The track listing is featured above the image, in two columns. The track listing is relatively small in comparison to the image on the front, however it is still easily readable. There are 12 tracks featured here, which is an average number of tracks to be featured on any album. The tracks are displayed in the same font as what is used on the front cover when displaying 'Lily Allen', although just smaller. Alongside the track list is a sentence stating the producer and recorder of the album. Underneath this is general information about the album, including copyright laws and affiliates involved in the production process. In the bottom right hand corner, there features a barcode, which is a neccessary feature of any album. In the bottom left hand corner, there are record/production company labels that are related to the albums release, and also websites on which to find out more information about the album artist. The spine of the album is black, with pink font displaying the title 'Lily Allen, It's Not Me It's You' in the same style as what is seen on the front cover.

This is the front cover art for the 2009 album '3 Words' by British recording artist, Cheryl Cole. The album's main feature is a close up of the title artist, Cheryl Cole, whom is wearing an unusual head-dress perhaps to make her look like a piece of art. This is also incorporated in the backdrop for the cover, which is covered in grey brush stroke effects. The cover is all black and white, which keeps the design fairly simple, which perhaps relates to the title of the album '3 Words' which is fairly simple itself. The artist is seen from the shoulders up only, which focuses all the attention on the artist and she is seen in a profile shot looking over her shoulder straight into the camera. The head-dress is in contrasting black and white colours which work well against each other and add to the simplistic nature of the design. Even though the cover is fairly simplistic as I keep saying, the intricacy of the head-dress Cheryl is wearing, adds some depth to the cover and makes it more interesting. As Cheryl is a noted style icon, it also reinforces her status and makes the cover fashionable as well as artistic. The title 'Cheryl Cole, 3 Words' is displayed across Cheryl's shoulder in a feminine calligraphic tattoo design. This may also realte to the fact that Cheryl has tattoos herself, and also to reinforce the femininity of the cover.

The rear cover for Cheryl Cole's album is plainer ans simpler than the front cover of the album. The brush stroke effect is also used as the back drop here, although the colours used are more brown-based than grey.
Down the left hand side of the album, the tracks are listed in a vertical column, with 11 tracks in total.
The tracks are displayed in thee same font as the title on the front cover, with the added details next to some of the fonts in a smaller, simpler font. The album has an average number of tracks on it, based on the other two albums that I have looked at.
In the right hand bottom corner of the album is a barcode, which is main convention that features on all albums if it is due to be sold. Above this is a small paragraph of all the affiliates that went into the making of the album and the copyright statements. There also features logos for the production and record company that the record was released under. The spine of the album is also shown here, where it just features the name of the album with the same tattoo style title as previously seen.

Subsidiary Product 1

As well as the music video I am going to produce, I also need to produce two subsidiary products to accompany this. The first that I have chosen is to produce designs for my video as part from an album CD/DVD digipak. For this, I will have to design a front cover, back cover, sleeve and CD and DVD artwork.

Cast List and Shooting Schedule

When planning my video, I intended to use an actor and actress to portray a couple in my music video. The trouble with this was finding a male actor, so I instead re-thought my idea for my video and decided on using only my actress, Levi.
I have chosen to use Levi as my main character as she has dark hair and eyes and very pale skin, which is a lovely contrast that I think will look very effective on screen. At this point in my thought process, I also want to shoot my video in black and white to symbolise memories and emptiness, and I think Levi's look will benefit from this colour scheme. Another reason I have chosen Levi as my main and only character is the fact that she is a very close friend of mine and will not let me down, and is willing to shoot all the scenes involved without issues.

Due to the fact that I couldn't get a male actor for my video, I changed my idea of my video, from a broken-up couple's story, to the story of a girl who's boyfriend has recently died, however I want to lead the audience into thinking that the girl has broken up with her boyfriend, until the end where it is made clear he has died instead.

Locations I Have Used

The locations I have chosen for my video have all been quite local to my house and the college so they were easily accessible. I intend to split my video between interior and exterior shots, to show two different periods of time.
The exterior locations I have chosen have been relatively abandoned and remote country lanes and paths, which would make my character look lonely, which relects the emotions of the song. These shots were taken near my house in west hull, on Setting Dyke field and the abandoned education centre, and country lanes surround the farm near Wold Road.
The interior locations I have used are inside a normal house I have made to feel like my main character's, where she is seen moping about, upset after her boyfriend. The two rooms I intend to be shown most are the bedroom and kitchen, however, I may show more rooms like this in my final edit.

Health and Safety Considerations

The health and safety considerations that I will have to take into consideration when I am shooting my video is most importantly road safety, as half of my shots I intend to shoot outside on country-like lanes. I will have to make sure to look out for traffic and such whilst filming, so as not to disrupt drivers and such, but also so no injuries are sustained whilst filming.
Also in my interior shots, my actress will be boiling a kettle, and in doing so, she could accidentally burn herself, so we shall have to make sure nothing like this occurs and be as careful as possible.

Prop List

I have used quite a few props in my video, however all of them were easy to accquire as most of them were things I own.
In the home interior scenes, the props I intend to use are as follows:
- bed, duvet
- wardrobe, cardigan hung in wardrobe
- kettle and mugs
- bathroom mirror
- laptop
- ipod
- coat

The props I intend to use in the exterior shots are as follows:
- ipod
- coat
- tree covered in letters
- flowers
- rugby/football memorabillia
- teddy bears
- note from actress

Storyboard of my ideas

Initial Ideas

My initial ideas for my music video include only one or two characters; one minor and one main. As the song I have chosen is possibly about breaking up with your boyfriend or something similar to that, then my initial idea is to shoot my video from the point of view of one of the people in the relationship. Because my song choice is by Pixie Lott who is female, I will shoot my music video from the point of view of the girl in the relationship, with her being my main character and focal point of the video.

If I fail to get a male actor for my music video, I will shoot the most part of the video with the idea of a girl just having broken up with her boyfriend, like my above idea, but then by the end, the audience will learn that the girl's boyfriend has in fact passed away. I think this idea will also fit in with my song choice, as the meaning about missing someone, so this could be in fitting.

Key Features of a Music Video

1. Music videos demonstrate genre characteristics (eg. dance routines for a girl/boy band or a stage performance for a rock band)

2. There is a relationship between the lyrics of the song and the visuals used in the video.

3. A music video is usually either primarily performance-based, narrative-based concept-based or a mixture of these.

4. There is often intertextual references (to films, TV, other music videos ect)

Music Video Analysis

The above music video is for 'Mama Do' by Pixie Lott. I have chosen to analyse this video as the song that I have chosen is also by Pixie Lott, so I would like to analyse the style of musihttp://www.blogger.com/post-edit.g?blogID=5412237662200036017&postID=2634260858113959377c video that she uses, and perhaps incorporate some of these stylistic features into my own video.

The first shot we see is a tracking shot of Pixie asleep in bed, which tracks overhead of her. She is in a black room, with a white bed, white sheets and she is wearing white, to perhaps suggest her innocence. The pose she
is asleep in with her arms across her chest over the duvet is a stereotypical image of innocence.


This shot then switches to a closer one, of Pixie awake, and two gloved pair of hands - one red, one black - clapping to the beat of the song from under the duvet next to her. This could possibly suggest a different side to Pixie, with these clapping hands acting like a devilish alter-ego due to the colours. Pixie sings the song to the camera, which engages the audience and make them more likely to watch the whole video as the artist has their attention.

Pixie is then pulled under the covers, to a white setting with a huge bed of feathers. This is presumably the inside of the duvet cover, and is taking ideas from Alice in Wonderland, where Alice falls down the rabbit hole and is then turned small, as Pixie appears tiny here. She begins to crawl seductively across the feathers, again singing the song to the audience and engaging them. The way she crawls and moves across the feathers suggests that she isn't innocent at all and this is a different side to her, and she's a different person when she goes 'sneaking out the door' at night. There are many close up shots of the artist during this sequence of her looking relatively soft. She looks straight to camera again.

Suddenly she is joined by a group of other girls, all dressed in white, so they look similar to Pixie and the pure look is continued. The girls stand up and being to do a clapping dance that can be seen all the way through. This is perhaps showing anger and resentment at boys that have hurt them, through the lyrics 'what would my daddy say, if he saw me hurt this way'. The close ups continue through the chorus, and the girls continue to stand and do the clap dance, and then this switches back to them crawling. There is a medium shot of Pixie putting on an almost shortened red bed-robe jacket, that she wraps around herself. The jacket is red to break up the white colours of the previous sequence, and to also highlight the different side to Pixie's personality. It is short, again to make Pixie seem sexy and easy on the eye, to engage the audience.

The girls all then find a white door, which they all enter and this leads them to a locker room, via a locker door. This type of technique is reminiscent of Charlie and the Chocolate Factory, in which they go through tiny doors into big rooms, or doors that lead to completely odd places. The girls that follow Pixie here, are no longer wearing white, but are wearing black, more revealing outfits now. They are also seen putting on boxing gloves. Pixie takes off the jacket she is wearing, which reveals her previous white outfit has changed also, and she is now wearing a more revealing red outfit. She sits down on the bench in the locker room and there are close up and medium individual shots of the girls doing the clapping dance, and getting ready. The close ups shown of Pixie here have changed from soft to hard, with her looking angry and hurt at the camera. There are closeups of the girls chalking their hands, which suggests they are getting ready for a fight.

This scene then switches to a scene inside what looks like a nightclub, or a dressing room to a nightclub. It is black and pink and glamourous looking, which I think gives the setting and the characters a sexy image. This fits in with the lyrics of sneaking out also, as this could be what Pixie gets up to when she sneaks out and her parents don't know. There are close up and extreme close up shots of Pixie and the girls looking at themselves in the dressing mirrors in the room. Pixie is seen wearing heavy black eye-makeup here, and a black outfit rather than the red one. Again, this is like the black glove from the beginning of the video, and she is turning into each one of her alter-egos almost. The girls are seen dancing here again, doing the clap dance, and dancing on the chairs and the middle podium, however the dance is made to seem more sexy now, due to the environment. The dance is also more prominent here, with almost all of it being shown. This sequence has cuts of Pixie singing the song to herself in the mirror with a group of closeups. The close ups here are also shown to be more sexy, rather than the previous angry and soft ones.

The girls continue to dance until headlights are shined on them, and a wide shot sees a bunch of guys on motorbikes approaching the girls. The girls pose and stand their with their hands on their hips, looking annoyed. The boys arrive and take off their helmets. They approach the girls, doing the same clapping dance as the girls had, so the girls follow suit with this until they are all stood in a line, with Pixie approaching one boy in particular. They all begin to dance together, almost like a choreographed fight, and then them imitating each others movements. This dance is all shown through wide shots of the entire group, and then medium shots of Pixie dancing, to highlight that she is the star. The end of the dance is signalled with Pixie slapping her male partner across the face, suggesting that she has won this dance/fight for the girls. The girls cheer over the top of the song, with non-diegetic sound. Pixie then hops on a white motorcycle, perhaps what she won in the fight, and the setting changes to her riding the motorcycle through the huge duvet setting from before. She is wearing sunglasses here. I think a white motorcycle is used, as she is using it to get back home through the sheets, although it does not suggest innocence and purity considering it is a motorcycle and she is wearing black still. There is the an overhead shot of Pixie lying in bed like before with the sunglasses on, and the black gloved hands from the beginning take them off her, presumably so she doesn't get caught with them. This wakes her, and she looks to the camera, with a soft close-up, suggesting she is back to her innocent ways, or that the video was all a dream.




The above music video is Taylor Swift's 'You Belong With Me'. The video was released on April 21, 2009 accompanying the single, and was directed by Roman White. The video involves no performance scene from the artist, instead being entirely narrative, with Taylor Swift playing both the protagonist and antagonist, and Lucas Till playing the love interest of both female roles.

The video starts with two houses sat side by side, with two parallel facing windows lit up. We see the male protagonist on the phone through one of the windows, arguing with his girlfriend, and across in the other house, we see Taylor Swift through the window, looking at what's going on. This part fits in with the first line of the song 'You're on the phone with your girlfriend she's upset'. The pair look at each other through the window, and write a note to each other. Here, Taylor Swift is playing a 'geeky' girl, with huge glasses and dorky clothes. The male character is stereotypically handsome and 'dreamy'. Next, Swift goes to write a note to the boy, telling him she loves him, but he has closed the curtain. This is when the audience realises that she has an unrequited love for the boy. The shots used in the first scene of the video are mostly wide and medium shots of the characters seen through the windows of each others houses. I think these are used to emphasize the points of view of both the characters.

When the girl is unable to show the boy her message, she is feeling rejected, and this is shown by the reflection of the character in her own window, looking sad. The bridge of the song features close up and medium shots of Taylor Swift singing and dancing to herself in her mirror, whilst messing about with her image. This is a stereotypical teenage girl thing to do, and the fact that she is messing about with her image shows that she is self-conscious and wants to change her appearance to suit the boy she likes. The chorus starts with a wide shot of Swift dancing on her bed, and then close ups of her singing into her hairbrush, which I think reflect her youth and innocence. The male character is seen in a close up, peeking behind his curtain, which switches to a view of Swift dancing in her room, through the view of the male character, with the window frame in the shot. The boy watches as she dances some more, then smiles and closes the curtain again, and this ends the chorus. This then fades onto the next scene, with the geeky Swift sat on a bench outside reading a book. This reinforces her stereotypical label, with her outfit also reinforcing this. The male character appears in the shot and sits down next to Swift, and the two start to talk. Swift mimes the words to her song here, which fits in with the scene as it just looks like the is either talking to the boy, or singing her thoughts to him. A red car rolls into the shot, with the boy's girlfriend in, whom is also played by Swift, although with added brunette wig.

This conversing scene is filled with lots of switching close ups between the two characters so that the audience can see each characters reactions. They both seem very happy to be talking to one another, which reflects the line in the song 'thinking to myself, hey isn't this easy'. Once the car pulls up, the boy gets in, and there is a medium shot of the antagonist taking off her sunglasses. She is dressed in pink and wearing lots of makeup and big sunglasses, which make her seem like a stereotypical shallow popular girl that she is assumed to be. There is a medium shot of the pair kissing, with a close up on Swift looking sad at the sight, and a close up of the antagonist looking menacing towards Swift.

This then switches to the next scene at a football game, which we see the antagonist Swift is a cheerleader, which reinforces her stereotypical character. This image is shown on screen as the line 'She's cheer captain' is sung. The protagonist Swift is next shown in a closeup on the bleachers wearing her band uniform amongst the other band members. This activity is very stereotypical for the 'geek' role in society. Again, this fits in with the line 'And I'm on the bleachers'. The scene cuts back to the previous one with the car, as they drive away, and Swift sings the line 'what you're looking for has been here the whole time', in a close up that sees her looking anguished.

The scene cuts back again to the football setting, as the chorus is performed. It's a montage of shots featuring the male character playing football, the cheerleaders cheering, and the band on the bleachers and Swift performing the chorus seemingly to the male character. He wins the game for his team, and Swift is genuinely happy for him, however he chooses to run over to his girlfriend, whom is flirting with another football player. The next few shots are Swifts point of view of the arguement and then her reactions to what is going on.
The next scene features the two windows again. The male character is getting ready for prom, and Swift is sat on her bed studying. Through their windows in medium shots, they again write notes to each other asking about prom. The male character sends her a note saying 'wish you were!', after finding out Swift is not attending the prom, which pleases Swift. He then leaves through a window shot, and Swift stares after him. There is a close up of papers on her bed, and she moves some of them out of the way to find the note saying 'I love you' that she wrote for the boy. There is a closeup of her face, as she takes of her glasses, shedding the old image of herself and thus creating a new one.

This shot then fades into the next scene with a wide shot of people dancing at prom. Two people dancing block the camera, and then disperse to reveal Swift walking into the room, looking completely different, wearing a white dress. Everyone turns and looks at her. There is a medium shot of the male character whom is seen talking until he notices Swift. There is then a close up tracking shot forward of Swift as she walks towards him, and a close up of his shocked reaction. There are then wide shots from both their points of view, to see them both move past people dancing until they are stood in front of each other. Whilst the male character is walking towards Swift, the antagonist appears from the crowd, grabbing the male characters arm and trying to dance with him, in a close up. He shrugs her off and walks out of shot, which cuts to a medium shot of him walking away and her yelling after him. The pair finally meet in the middle of the dance floor. There is a close up on Swift as she unfolds her 'I love you' note in her hands. The boy does the same. There are medium shots to show their happy reactions. There is then a close up as the pair go in for a kiss, and a medium shot of the antagonist in the background storming off. The scene ends with a close up of the pair kissing, ending with the line 'You belong with me'.